Wednesday, June 29, 2011

Marketing FAIL!

Okay, so I have a job and I'm pretty sure that my boss doesn't like me or my ideas for marketing. Today he handed me a newsletter that he "swears by" for all of his best marketing advice. Um, yeah...FAIL.

This is a copy of one of the pages in the newsletter. First of all, it's HORRIBLE to read. Second of all, I've found a handful of typos. And third, the image on this page is imported from ShutterStock, but the ShutterStock logo and watermark is STILL on the image!! (You can hardly see it in this image, but it's very obvious in the newsletter.) Uh, what the heck?! This is a lawyer's newsletter regarding marketing TO lawyers. Do they think no one will notice the ShutterStock thing? How horrible is that?


As much as I love working and I love marketing, but really? This newsletter?! I'm not sure the ideas are all that great, especially if they can't even manage to purchase a simple image from ShutterStock. Oh well, I'm going to give it the old "college try."

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